The Sing Out Loud Festival’s Live Wildly Showcase attracted over 25,000 attendees to Francis Field in St. Augustine, Florida, on September 20 and 21. The two-day event featured performances from 14 acts, including headliners Hozier, Beabadoobee, Vance Joy, and The Teskey Brothers. The festival combined live music with a focus on conservation efforts for Florida’s natural landscapes.
Visitors traveled from all 50 states, Washington D.C., Puerto Rico, Guam, and twelve other countries to attend the event. Organizers noted that sales of two-day passes outpaced single-day tickets by a factor of three. The lineup included international artists such as Hozier—who performed popular songs like “Take Me to Church” and “Too Sweet”—and Beabadoobee from the UK. Other notable performers were Vance Joy, who gave an additional late-night set at Spinster Abbott’s venue; Sombr; Gigi Perez; Father John Misty; Rilo Kiley; Maren Morris; Sarah Kinsley; David Kushner; Brenn! Local acts Taylor Olin & The Something Specials and Sun Child also participated.
In addition to music performances, attendees engaged in activities highlighting Florida’s wildlife and conservation initiatives. These included interactive exhibits about state parks and wildlife trivia, opportunities to meet local conservation groups, and installations such as a large inflatable Florida panther.
The festival raised more than $130,000 through ticket sales for land conservation projects in St. Johns County.
“This festival isn’t just about music – it’s about community, connection, and protecting what makes Florida so unique,” said Gabe Pellicer, CEO & President of SJC Cultural Events, Inc., which produces the Sing Out Loud Festival. “Bringing thousands of people together for live music and conservation delivers real impact and we’re incredibly proud of what this festival has achieved.”
Lisa Shipley, CEO of the Live Wildly Foundation added: “It’s truly inspiring to witness such a strong show of support for wild Florida, especially right here in St. Johns County, where these efforts will directly benefit local conservation. We’re honored to collaborate on a festival that brings people together through music while also deepening our collective dedication to protecting wild Florida for future generations.”
Since its inception in 2016,Sing Out Loud Festival has hosted over 1,500 musicians and welcomed more than 330,000 fans through various concerts and events held across St. Augustine.
The event is produced by SJC Cultural Events Inc., which manages several local venues including the St. Augustine Amphitheatre.
