Alex Martins, a prominent University of Central Florida (UCF) graduate and influential figure in Orlando, was inducted into the Orlando Magic Hall of Fame on March 23. Martins has spent three decades with the organization and nearly four decades in professional sports management.
Martins’ induction recognizes his long-standing leadership and contributions to both the Orlando Magic and the broader community. He is now the 14th person to receive this honor from the NBA franchise, joining other notable members such as Shaquille O’Neil, Anfernee “Penny” Hardaway, and Dwight Howard.
UCF President Alexander N. Cartwright said, “Chair Martins leads with humility, generosity and a deep sense of responsibility to this community. His decades of work with the Orlando Magic and his continued investment in our university reflect the character and commitment that define UCF. As chair of our Board of Trustees, I see every day how deeply he believes in this institution and the opportunities we create for Central Florida. His induction into the Orlando Magic Hall of Fame is a well-deserved recognition of a remarkable career and all of us at UCF are proud to celebrate this moment with him.”
The ceremony took place at Kia Center near the Orlando Magic Fan Experience. Dan DeVos, chairman of Orlando Magic, said: “We are excited to welcome Alex Martins into the Orlando Magic Hall of Fame. His innovative business acumen has transformed our organization, while working tirelessly to make the Magic an invested community partner. For his efforts that spanned three decades, this is truly a worthy recognition for Alex and his family, and we look forward to continuing to work with him in his role as vice chair.”
Martins currently serves as vice chair for both UCF’s Board of Trustees (since 2021) and for Orlando Magic itself where he advises on strategic initiatives. He also serves on several boards related to UCF’s College of Business including its executive council; under his leadership as CEO from 2011-2025—the only major league team recognized by Sports Business Journal as one of its “Best Places To Work In Sports” in 2024—the franchise made significant contributions such as supporting construction projects like UCF Downtown through major private donations.
In addition to leading roles within sports organizations including stints at New Orleans Hornets or Cleveland Browns among others before returning full-time back home again after various senior-level management positions between ’89–98/’05 onwards—Martins continues shaping local business collaborations securing venues like Kia Center which opened October ’10 winning accolades such SBJ’s Facility Of The Year two years later.
