Florida Lodging And Restaurant Association

https://frla.org/

(850) 224-2250

230 South Adams Street, Tallahassee, FL 32301

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Florida high school students earn over $2 million in scholarships at annual hospitality contest

March 3, 2026

More than 330 students from nearly 40 Florida high schools participated in the 25th annual ProStart Culinary Team Competition, hosted by the Florida Restaurant and Lodging Association Educational Foundation (FRLAEF) last weekend in Orlando.

Florida Restaurant & Lodging Association honors Broward County hospitality workers at annual awards

March 3, 2026

Nearly 250 people gathered at the Diplomat Beach Resort in Hollywood, Florida, for the second annual Broward ROSE (Recognition of Service Excellence) Awards hosted by the Florida Restaurant & Lodging Association (FRLA).

Northeast Florida hospitality workers honored at annual ROSE Awards ceremony

March 3, 2026

Approximately 500 members of the hospitality industry attended the 17th Annual ROSE Awards at the Hyatt Regency Jacksonville Riverfront, where frontline workers from Northeast Florida were recognized for their contributions.

Florida hotels earn recognition in 2026 Forbes Travel Guide Star Awards

February 15, 2026

A number of Florida hotels, restaurants, and spas have been recognized as 2026 Star Award Winners by Forbes Travel Guide.

Florida Restaurant & Lodging Association endorses Byron Donalds for governor

February 7, 2026

The Florida Restaurant & Lodging Association (FRLA) has formally endorsed Congressman Byron Donalds in his campaign for Florida Governor.

Bill Lupfer, President & CEO of the Florida Attractions Association

Industry leaders gather at Capitol for annual Florida Tourism Day

January 25, 2026

Representatives from Florida’s tourism and hospitality sector gathered at the state Capitol for Florida Tourism Day to promote the industry’s economic impact and highlight the importance of continued investment in tourism promotion.

Florida Restaurant & Lodging Association names executive committee for 2026 board

January 14, 2026

The Florida Restaurant and Lodging Association (FRLA) has announced its 2026 Board of Directors Executive Committee.

Florida reports record economic gains from tourism with major tax savings for residents

November 30, 2025

Florida’s tourism industry generated $133.6 billion in economic impact in 2024, according to VISIT FLORIDA’s latest Economic Impact of Tourism study.

Nick Sarra, Chairman of the Board Partner & Chief Executive Officer, Saltwater Restaurants Inc., Florida Panhandle at Florida Lodging And Restaurant Association

Dick Rivera receives FRLA Lifetime Achievement Award at Hospitality Stars Gala

November 17, 2025

Longtime Sarasota restaurateur Dick Rivera has been named the 2025 Florida Restaurant & Lodging Association (FRLA) Lifetime Achievement Award winner and was inducted into the FRLA Hall of Fame at the Hospitality Stars of the Industry Gala, held at...

Heiko Dobrikow named hotelier of the year by Florida Restaurant & Lodging Association

November 4, 2025

Heiko Dobrikow, Executive Vice President of The Las Olas Company and General Manager of The Riverside Hotel in Fort Lauderdale, has been named the 2025 Hotelier of the Year by the Florida Restaurant & Lodging Association (FRLA).

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