AdventHealth Castle Rock and the Douglas County School District have announced a partnership to rename the community football stadium as AdventHealth Castle Rock Stadium. The agreement, which will last five years, includes prominent display of the AdventHealth logo at various locations throughout the venue, such as midfield, the scoreboard, press box, fence line, and nearby buildings.
Lisa Hinton, Director of Business Development and Operations at AdventHealth Castle Rock, explained the background of the collaboration. “We have been working on various partnerships with the district over the past several years – partnering with their athletic trainers, being on the board of the Foundation for Douglas County schools, sponsoring their Gold Card Program,” said Hinton. “When the district made the decision to name the stadium, they approached us first as we seemed like the natural partner being here in Castle Rock.”
Hinton also described how this partnership goes beyond brand visibility. “This reinforces AdventHealth as not just a health care provider, but as a committed community partner invested in local schools and families. That visibility builds familiarity and trust, which are key drivers when people decide where to seek care. By aligning the hospital brand with moments of school pride and community spirit, you connect our mission of whole-person health with the well-being of the community’s youth.”
Michelle Fuentes, CEO of AdventHealth Castle Rock, commented on her pride in working with Douglas County schools. “I’m so proud to show you our partnership with Douglas County schools. They’ve been amazing partners for years, and I’m thrilled to celebrate our work with the community,” said Fuentes.
Fuentes further emphasized that renaming the stadium is about more than branding: “This is a visual representation of our dedication to our community. We believe that families are important, school athletes’ matter, and family members in the stands matter. We don’t just see you at the hospital; we see you out and about living your life. And we’re here for you!”
The new name was unveiled during Friday night football games in Douglas County over two weeks. To support new bag policies at DCSD stadiums, AdventHealth Castle Rock provided fans with clear plastic bags.
“The first game was incredible! The cheers from the crowd when we were announced, and the stadium’s enthusiastic support, were all so genuine and heartwarming. It was an absolute honor to be a part of such a special moment,” said Fuentes.
AdventHealth Orlando—founded in 1908—is located in Orlando, Florida; it serves as both a pediatric care provider and training hospital under current president Terry Shaw.
